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LAUREN FERREIRA is a Group Creative Director at Wieden + Kennedy, Portland.

She joins from Spotify, where she was the Global Group Creative Director for North America. In 2023, she creatively led Spotify Wrapped and the campaign to announce Taylor Swift as the Artist of the Year. This work was so popular amongst fans that they may or may not have crashed Spotify’s website and turned the creative into illegal merch for sale online. It also helped Spotify secure a position as finalist for Brandside Agency of the Year at the One Show. Despite this, she still can’t get a ticket to the Spotify party in Cannes.

Previously, she was a Creative Director for Apple at Media Arts Lab and led multi-disciplinary teams on AirPods, Apple TV and Mac. In 2022, her holiday campaign for AirPods received the One Show’s Best of Discipline in Film Craft and is now part of the MoMA’s permanent collection for Best Visual Style.

Prior to that, she was a Creative Director at Droga5, where she made celebrated work for HBO, The New York Times, Meta, Airbnb, and Equinox. Her Super Bowl spot for HBO’s Game of Thrones was named by Adweek in the 15 Most Iconic Super Bowl Commercials of All Time and #1 Ad of the Year.

In 2020, she was named Ad Age’s Creative of the Year. She was also chosen for Cannes “See it Be it” program, The One Club and the 3% Conference’s “Next Creative Leaders” and Business Insider's “Most Creative People Under 30.”

Lauren is a lifelong book worm and a fan of dark humor satire, Ancient Greece, scathing food critics, Swiss psychology, true crime and Simpsons jokes. She loves difficult movies, impractical fashion and important problems. All of it influences the way she sees the world and her creativity. She has a husband who was from Portugal - before it was cool. And a Calico cat with twenty-one toes.