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Toronto
Jakarta
New York
London
Mexico City
Los Angeles Beyond OOH, we also quietly hid pieces on Spotify’s social handles and on platform. This got users streaming even more of Swift’s music during their search for clues.
As a gift to Swifties for their hard work, we surprised them with a film that brought the puzzle to life. Our film featured 100+ Easter eggs, spanning Swift’s entire catalog and viral moments from her year. It was shared by Taylor and so embraced
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