Work
Hi
RECOGNITION

.

Work
Hi
RECOGNITION

We celebrated how listener data revealed what’s real. And what’s a little too real.

URW_Spotify_DigitalAds_NOV2023_jkratochvil_DSC_9946.JPG

After nine years, 2023 Wrapped still managed to be biggest topic on the Internet that day. Apologies to the Kissinger estate.

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We partnered with brands like Etsy and Realtor.com to graph how this year’s top songs had an effect on the real world. Like a rise in streams of SZA’s “Kill Bill” led to a decline in the popularity of the name “Bill” according to Nameberry’s baby n

To celebrate Ice Spice’s 100M streams, we spelled out the entirety of her realest lyric of the year across 100 Meters. A random Tiktoker with only 524 followers captured it in a post that got over 5.5 million views.

We celebrated how listener data revealed what’s real. And what’s a little too real.

URW_Spotify_DigitalAds_NOV2023_jkratochvil_DSC_9946.JPG

We created really f@%king big artist-inspired objects in cities with their biggest stream counts. The ‘Hair Clips’ in Toronto also marked the first time in a decade that Drake participated in Wrapped.

In a series of social films shot by KingShe , we celebrated the way the top songs and genres made us feel. Because after all, you can’t fake a feeling.

"Self-Love" :15

"Urban Cowboy" :15

"Horizontal" :15

Shop Your Wrapped - Mini Mart

After nine years, 2023 Wrapped still managed to be biggest topic on the Internet that day. Apologies to the Kissinger estate.

Screenshot 2024-01-12 at 4.48.05 PM.png